As part of Newcastle Fashion Week I was invited along to Nancy’s Bordello (one of my favourite local bars) for a pre-launch event for DYO Fabulous Jewellery. This was the only event I was able to attend throughout Fashion Week due to a hectic timetable with my final year at University. However as an avid jewellery maker myself I jumped at the chance to attend and rejigged my schedule especially. One of the main reasons I wanted to attend this event is because of my interest in the brand itself and their overall concept.
DYO Fabulous Jewellery is a brand based in my hometown, located less than 10 minutes away from my house, which ticks all the boxes regarding my love for local businesses. They specialise in bespoke semi-precious jewellery that you design yourself using their online interface. Janet, the founder of DYO gave us a sneak preview of the system which is still under-construction, but it allowed us to see how easy it is to use. The site launches officially later this summer, where you’ll be able to hand pick every element for your own jewellery design and piece it together exactly how you want.
Janet’s passion for the brand was clear as she talked us through the concept of the company. She told us of her experience visiting factories where high street jewellery is made (note: they are shocking) and how she travelled the world sourcing individual bespoke designers and handpicked every element available on the site. She went on to explain their future plans to have a bridal section, in order for you to match your jewellery with your colour scheme and a stylist section for stylists to sauce bespoke jewellery for photoshoots and celebrity clients. A truly unique jewellery brand.
Alongside drinks, nibbles, lucky dips and a sample sale, we were offered the chance to sign up to a jewellery making masterclass. I couldn’t say no to such an opportunity, so settled down with my pliers and bead-board ready to make a princess pendant necklace. Its been so long since i’ve made jewellery myself, but this class reminded me of how much I loved it, and I can’t wait to make more jewellery of my own.
(Images from the official NFW photographer)
After lots of fiddling and fumbling about with crimps, jump rings and one disastrous necklace malfunction my princess pendant was finally finished and I LOVE IT! I’ve never thought of using chain in this way and its certainly something i’d try again myself now I have more time on my hands. All I can say is I can’t wait until the interface is up and running so I can add more semi-previous creations to my jewellery collection.