Saying Goodbye To Fast Fashion and Shopping More Ethically.

Photography: Yasmina Madgy 

Fast Fashion, Ethical Living, Eco-living, Living Green, Goodbye Fast Fashion

Today I’m here to discuss some thoughts on fast fashion. Now I’m the first to admit I love fashion. Clothes are a huge interest of mine and I love experimenting with different styles and trends. I’ve tried in the past to have a ‘minimalistic’ wardrobe with basic colours etc. But that really does not work for me – at all. I love colour, I love prints and I love having fun with my outfits. But that doesn’t mean I can’t shop more consciously.

It’s weird but since turning vegetarian a year ago, I’ve become more aware of how my lifestyle has an effect on the planet. I’m conscious of how the everyday decisions I make are ruining the environment I live in, as well as hurting others – both animals and humans.

I’m a huge lover of Netflix Documentaries, and they’ve really opened my eyes up into the truth about how we consume animal products. But after watching the infamous documentary “The True Cost” my eyes have been opened up to a lot more than just animal exploitation.

It’s one of those things that I’ve always been aware of, but not really paid that much attention to. But shops like Primark, New Look and H&M are all selling clothes at pretty reasonable prices. But have you ever thought as to how they’re managing that? How can you walk into Primark and grab a vest top for £1.80 yet they’re still able to cover manufacturing costs, advertising, pay wages and still make a profit?


I know it wasn’t something that I paid much attention to. If I liked clothes, I bought them. Without a second thought as to where they came from, who made them and how they could be so cheap. But I’ve made the decision to change my ways, be more conscious of how and what I’m consuming. The biggest step for me is finally saying goodbye to fast fashion.

As somebody who does work in Charity Retail, I’m not new to the wonders of secondhand clothing. Charity shopping is a huge love of mine. But so is shopping in places like New Look and Primark. But its time to change my ways.


So from now on, I’m basically going to avoid the high street and become a hermit. No, I’m kidding. But I am going to stop buying fast fashion and focus more on secondhand clothing, more ethical brands and small businesses. Yes its probably going to cost more, but isn’t that worth it in the end? Knowing that you’re not adding to environmental damage, the exploitation of others and instead focusing on supporting small independent businesses.


I’m not saying I’m going to be 100% eco-friendly, make my own clothes, walk around barefoot and live off the earth. But I am going to try my best to make changes in how I live my life.

When it comes to outfits, I am going to be featuring pieces of clothing that are fast fashion. I’m not going to throw away perfectly good clothing that I already own. But this is my way of assuring you that any high street pieces featured on Alice’s Wonder Emporium were purchased before July 2018. The only time I will be buying ‘new’ high street pieces is if those items are secondhand and I’ve bought them via eBay, Depop or Charity shops – which will be stated in those posts.

I want to show that you can still have a fun and colourful wardrobe whilst still being kinder to the environment, supporting small businesses and generally consuming less.